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Dr MAYANK KUMAR

MBA, PhD
SCHOOL OF BUSINESS AND MANAGEMENT

Articles in Journals

Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Analyzing the Impact of Utilitarian Values, Hedonic Values and Responsible Consumption on Consumer Satisfaction and Re-Purchase Intention: A Cross-Sectional Study of Generation Z Pacific Business Review International (PBRI) 09-Nov-2024 17 / 4 / 80-93

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) MAYANK KUMAR,ABHINAV PRIYADARSHI TRIPATHI
Title of Article Analyzing the Impact of Utilitarian Values, Hedonic Values and Responsible Consumption on Consumer Satisfaction and Re-Purchase Intention: A Cross-Sectional Study of Generation Z
Name of Journal Pacific Business Review International (PBRI)
Volume No 17
Issue No 4
Page No 80-93
URL http://www.pbr.co.in/Default.aspx
Date of Publication 09-Nov-2024

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